Itâs unreal, uncanny, makes you wonder if something is wrong, it seems to seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur based preservatives, real butter, not margarine, and so weâd like our layouts and designs to be filled with real words, with thoughts that count, information that has value. Iâd say, there are some redeeming factors in favor of greeking text, as its use is merely.
You begin with a text, you sculpt information, you chisel away whatâs not needed, you come to the point, make things clear, add value, youâre a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order. Even if your less into design and more into content strategy you may find some redeeming.
The most important kind of freedom is to be what you really are. You trade in your reality for a role. You trade in your sense for an act. You give up your ability to feel, and in exchange, put on a mask. There canât be any large-scale revolution until thereâs a personal revolution, on an individual level. Itâs got to happen inside first.
Then the question arises: whereâs the content? Not there yet? Thatâs not so bad, thereâs dummy copy to the rescue. But worse, what if the fish doesnât fit in the can, the footâs to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting canât quite tell right now.
